THE BORN THIS WAY BALL WAS GAGA’S THIRD TOUR (2011-2012).
This tour was ranked the fifth highest grossing tour of 2012, at $161.4 million. She described it as a narrative–“the tale of the Beginning, the genesis of the Kingdom of Fame. How we were birthed and how we will die celebrating.”
Lady Gaga said: “It’s not really a tour, it’s more of a traveling party. I want it to be an entire experience from [the] minute you walk in [the] front door to [the] minute I begin to sing. And when it’s all over, everyone’s going to press rewind and relive it again.”